Website Privacy Policy

1. Introduction

Rehabilitative Ergonomics Inc. ("REI", "we", "us", or "our") is committed to protecting the personal information of visitors to our website located at rei-ime.com (the "Site"). This Website Privacy Policy explains how we collect, use, and protect information gathered through the Site.

This policy applies to information collected through the Site only. It does not apply to personal health information, claimant records, or medical data, which are handled through our secure clinical systems in accordance with applicable healthcare privacy laws and our clinical privacy practices. By using this Site, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide

When you submit an inquiry, referral request, or sign up for SMS or email communications through the Site, we may collect:

• Your name and the name of your firm or organization
• Your business email address and phone number (including mobile number if you opt in to SMS)
• The type of referral or assessment inquiry you are submitting
• Any message or notes you include in a contact form
• Your consent to receive email or SMS communications from REI

We do not collect examinees' names, dates of birth, medical history, or any other personal health information ("PHI") through this Site. All PHI is collected and managed exclusively through our secure clinical portal (E-claims REI Referral Portal) and is governed by a separate clinical privacy policy.

2.2 Information Collected Automatically

When you visit the Site, we may automatically collect certain technical information, including:

• Your IP address and general geographic location (city/region level)
• Browser type and version
• Pages visited and time spent on the Site
• Referring website or source
• Device type and operating system

This information is collected through cookies and similar technologies and is used for website analytics and performance purposes only.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiry or referral request
• To communicate with you about our assessment services and scheduling availability
• To send service-related updates, appointment reminders, and information you have requested
• To send SMS or email communications you have explicitly opted in to receive
• To improve the functionality and content of the Site
• To analyze website traffic and usage patterns through analytics tools
• To comply with applicable legal obligations

We do not use your information for automated decision-making, profiling, or any purpose that is incompatible with the purposes described above.

4. SMS / Text Messaging Communications

If you opt in to receive SMS messages from REI, you consent to receive text messages relating to scheduling, appointment reminders, service updates, and other communications described in this policy.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except for aggregators and providers of the text message services.

Message frequency varies based on your interaction with REI. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message. For help, reply HELP or contact us at info@rei-ime.com. Full SMS terms are available in our Website Terms and Conditions.

5. Cookies and Analytics

The Site uses cookies, small text files stored on your device, to support website functionality and collect analytics data. We may use third-party analytics services such as Google Analytics to help us understand how visitors interact with the Site.

A cookie consent banner is displayed when you first visit the Site. You can accept, decline, or manage your cookie preferences at any time. You can also control cookie settings through your browser. Disabling certain cookies may affect the functionality of the Site.

6. Disclosure of Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes. We may disclose your information in the following limited circumstances:

• To our staff and service providers who assist us in operating the Site and delivering our services, subject to appropriate confidentiality obligations
• To our marketing and CRM platform provider for the purpose of managing referral inquiries, appointment communications, and consented marketing messages
• To text messaging aggregators and providers that are required to transmit SMS communications you have opted in to receive
• Where required or permitted by applicable law, including in response to a lawful request from a government authority or court order
• In connection with a business transaction such as a merger, acquisition, or sale of assets, provided the recipient agrees to protect your information in accordance with this policy

Important: All of the categories above exclude text messaging originator opt-in data and consent. This information will not be shared with any third parties, excluding aggregators and providers of the text message services.

7. Third-Party Links

The Site may contain links to third-party websites, including our clinical referral portal (E-claims). We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party site before providing personal information.

8. Data Storage and Security

Personal information submitted through the Site is stored securely by REI and our service providers. We implement reasonable administrative, technical, and physical safeguards to protect your information against unauthorized access, disclosure, alteration, or destruction.

Information may be stored or processed in Canada or by service providers located in other jurisdictions. By using the Site, you acknowledge that your information may be subject to the laws of those jurisdictions. No method of electronic transmission or storage is completely secure. While we take appropriate precautions, we cannot guarantee absolute security.

9. Your Rights

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, you have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw your consent to our use of your information (subject to legal and contractual obligations)
• Opt out of email or SMS communications at any time
• Ask questions about our privacy practices

To exercise these rights, please contact us using the information provided in Section 11 below.

10. Retention

We retain personal information collected through the Site for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. Contact and inquiry information is generally retained for the duration of our business relationship with your organization and a reasonable period thereafter.

11. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact:

You may also file a complaint with the Office of the Privacy Commissioner of Canada:
30 Victoria Street, Gatineau, Quebec K1A 1H3
Toll-Free: 1-800-282-1376 | www.priv.gc.ca

12. Changes to This Policy

We may update this policy from time to time. The effective date at the top of this page will reflect the date of the most recent revision. We encourage you to review this policy periodically. Your continued use of the Site following any update constitutes your acceptance of the revised policy.